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Simply put, a GIF is an animated image. This is different from videos, which can only be attached to emails where the user needs to download the video file to view it or linked from an email to an outside source like Youtube or Vimeo. In short, if you want to have something in-motion in your email, the only way to do that is with a GIF.
Nowadays, the animated GIF is wildly popular, and has become an emblem of pop culture for marketers, social media aficionados and millennials alike.
Heck, even your mother and grandmother probably know what GIFs are. Designers have also largely developed an understanding of how to incorporate the animation into website and email design , making them a great addition to your marketing emails. Even though adding an animated GIF in email can add value, it can also be burdensome if used excessively or unnecessarily.
Tumblr and Twitter are rife with these moving memes, and even Facebook has bowed to the pressure to allow them. Reaction GIFs can be a little cheeky and a fun way to spruce up an email. For instance, if your pizza place makes an update to its menu:. In addition, the background can be displayed transparently in a GIF image. The GIF format has a long tradition on computers. It has existed since and was introduced by Steve Wilhite. For a long time, advertising banners, which used to blink annoyingly, were created in GIF format in order to show several pieces of information or noticeable movement through the animation.
Gradually, the GIF advertising banners were replaced by Flash animations. The popularity of GIF animations slowly declined. Around , GIF animations made a surprising comeback on the Internet. These two websites quickly found a mass of new and old fans who revived this graphic format. The GIF format will probably not be dead that quickly. Although technically it is clearly outdated. Compared to Flash files, it cannot play sound or music and the file sizes are too large compared to Flash nowadays.
The advantage, however, is that all browsers and all graphics programs can handle it and no plugins are required. You can use the GIF images in guest books, blogs, forums or in forum posts, blogs. Also in social networks like facebook.
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